How Customer Problem Statements Can Solve Real Paint Points Innovation starts with understanding your customer. This simple framework helps uncover real problems and engineer meaningful solutions.

The circa-2000 customers who have reserved a Tasman since pre-orders opened in April can start to sit in and test drive Kia's new ute in the metal, as examples flow into dealers across the country.

A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.