Seven Steps to Resolving Customer Complaints. A customer complaint is a good opportunity to get an accurate snapshot of customer perception, and it tells a lot about a small business's performance.

Solving customer complaints at first contact means better customer satisfaction and retention. ... the next best thing is to reach a satisfactory resolution for the customer as quickly as possible.

Dealing with a complaint in an attentive and satisfactory way could represent the crucial experience that turns a dissatisfied customer into your most loyal, long-term fan.

Customer complaints are inevitable. If you run a business that sells to the public no matter how great your goods or services are the old adage will eventually be proven true: You cannot please ...

Businesses may answer customer complaints with resolution proposals, which the Better Business Bureau will submit to the customer. Once the customer is in agreement, the BBB will close its case.