Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Collect Customer Data Data-driven market segmentation business owners should first collect customer data. This data can be gathered through surveys, customer feedback forms and other research methods.

The market segmentation process also helps companies concentrate their marketing energy on various pre-defined market segments to gain a competitive advantage within that particular segment.

The consumer segmentation tool he is developing addresses several critical pain points in marketing analytics. Traditionally, segmenting consumers based on behavior, demographics, and other ...