It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Models of Consumer Choice. The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed.

For example, when consumers were forced to stay home during the beginning of the pandemic, shopping online was an obvious consumer response. I observed many companies, in turn, responded by ...

As a professor, author and continuous student of consumer behavior, I see real science behind the NFT craze. Consider Maslow’s Hierarchy of Needs.Maslow’s Hierarchy is a five-tiered model ...

Our ‘Point of Search’ study into mobile search behavior, with Clear Channel, JC Decaux, and Global, found that mobile searches out-of-home are triggered by location needs, senses, and feelings ...

Question: We’re a small fast food outlet in the university belt. For our student customers, we have food that’s as good as that sold by nearby and more known fast-food stores, but cheaper.

David Portalatin, foodservice industry advisor for consumer research firm The NPD Group, said restaurant dollar sales were up 8% compared with June 2019. “We’re definitely moving in the right ...