You have undoubtedly heard about the important role a customer data platform (CDP) plays in creating customer-centric marketing, sales and customer service within your organization. With the ...

With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Micro-segmentation, an evolution of network security, lets organizations add granular segmentation policies to their data center transformation strategy.

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

In other words, taking advantage of better data enables better customer segmentation. Average is not good enough When it comes to better data, you want quality over quantity. I believe in the 80/ ...

How to gain SEO insights using data segmentation It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.

eWEEK examines the top 10 reasons why micro-segmentation can provide greater security than conventional approaches within the data center.