AI-powered solution provides brands with new targeting capabilities to precisely tap into consumers’ interests, emotions and ...

In this week’s Computer Weekly, the public’s changing relationship with social media is put under the microscope, as users become discomforted by changing content moderation policies. HMRC’s ...

They don't "want" them, they "need" them. That's the power of advertising. Advertisers carefully craft messages to turn wants into perceived needs. Think of all the things we consider necessities ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

So, the idea that the United States might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously, even with the legal and ...

On the Media The Peabody Award-winning On the Media podcast is your guide to examining how the media sausage is made. Hosts Brooke Gladstone and Micah Loewinger examine threats to free speech and ...

Two senior officials at the FDA's drug promotion regulatory office have resigned, leading to speculation that a clampdown on some direct-to-consumer (DTC) advertising of medicines could be on the way.

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the Multicloud The Future of the Internet ...