Gucci’s new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox platform.

While the Gucci Garden space on Roblox was open for two weeks last month, the platform's 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.

While the Gucci Garden space on Roblox was open for two weeks in May, the platform’s 42 million users could spend from US$1.20 to US$9 on collectable and limited-edition Gucci accessories.

High-end fashion house Gucci is the latest in a long line of brands that have partnered with Roblox, although its latest is a permanent “persistent digital social space” to showcase the firm’s latest ...

While the Gucci Garden space on Roblox was open for two weeks last month, the platform's 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.

While the Gucci Garden space on Roblox was open for two weeks last month, the platform’s 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.