As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

The National Institutes of Health (NIH) will begin work on a comprehensive federal database of patient records to study ...

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

Taking your brand’s authenticity and human understanding and blending it with the analytical power of AI creates a demand ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

Ethical AI has become a powerful tool for enterprises that drives social value, transparency, sustainability, and fairness.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Accessory company Fossil Group, which selected Assembly as its global integrated media agency in May 2024, saw an 8% increase ...