As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

The National Institutes of Health (NIH) will begin work on a comprehensive federal database of patient records to study ...

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

Taking your brand’s authenticity and human understanding and blending it with the analytical power of AI creates a demand ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Ethical AI has become a powerful tool for enterprises that drives social value, transparency, sustainability, and fairness.

A group of Irish authors has presented a petition to the Department of Trade raising their concerns over the alleged use by Meta of their publications to train its AI model, Llama 3.

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

With each technological innovation, the type of roles we need change. AI could be the most disruptive technological innovation we have ever seen, and it has already changed employees' daily lives, ...