Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

In the effort to incorporate CRM completely in the decision making process of the investment, companies must reach a congruence between their use of CRM and the strategic business objectives.

Check out a host of meaningful stats about CRM software, from usage statistics to CRM benefits and CRM provider stats from Salesforce and others.

Zurich Insurance Group is using AI in its new customer relationship management system to help agents provide more tailored service to customers.

Evaluate CRM data through clustering analysis First, you need to know how to organize your data to get the insights you’ll deploy in your paid campaigns.

Relationship Mapping for Enhanced User Experience One of the fundamental innovations in CRM data modeling is relationship mapping. Establishing clear and efficient relationships between different data ...

As firms seek to drive business development, client engagement and revenue growth, customer relationship management needs to evolve into a strategic growth platform.

Delivered quarterly, CRM Pulse is generated from more than 500 million Veeva CRM interactions for the industry’s most complete, timely, and accurate HCP access data TrendingUPDATE: I-84 from ...

We recently compiled a list of the 12 Best Big Data Stocks To Buy According to Hedge Funds. In this article, we are going to take a look at where Salesforce, Inc.

Accurate and high-quality data is the foundation of any successful sales program. Without good data, your CRM may as well be marked useless, as it will at best be ineffective.