Esteban Kolsky, SAP’s chief evangelist for CX, adds that the continuing growth of data available to CRM systems is simply too much for most on-premises CRM solutions, whereas cloud-based systems don’t ...

This article presents a capability maturity model for CRM managers, outlining the maturity of delivered CRM benefit from data unification to differentiated execution based upon customer intelligence.

Microsoft's coming Dynamics 365 ERP/CRM service has something called the 'Common Data Model' at its core. Here's more on what CDM is and why it matters.

But there is one philosophy that has remained true for decades: customer relationship management (CRM). It is not just data, technology or an email channel but the culmination of these pieces ...

Companies are scrambling to implement CRM solutions and integrate all their customer contact points. However, most find capturing customer data or feedback the most difficult part of implementing ...

The health system has seen big improvements in how it engages, retains and serves its consumers, including more than 200,000 ...

As the financial climate is becoming more competitive and has become fast paced, investment companies are in need of smart methods of delivering results and sustaining good client relations. Customer ...

The marketing around cloud-based CRM systems is all about how fast they can be created and deployed, how they can scale up (or shrink to fit) to any business situation. But theyre still IT ...

To activate advertisers’ CRM data, MaxPoint developed Customer Catalyst, a product that matches brands’ CRM with data showing where customers live and shop. ... via a software-as-a-service model. “We ...

Data science has become mission-critical to many enterprises. Internet Advertising Bureau projections indicate that companies in the United States will spend billions on third-party audience data in ...

This proactive customer service model is reinventing the customer experience from who reacts the best to who predicts the best, said Oram. SugarCRM’s survey showed CRM users now rely on their CRM ...