The recent Valentine's Day campaign from the brand Build-A-Bear has been met with some strong reactions online. The company's "Zaddy" and "Cuddly Cougar" stuffed animals have delighted some consumers, ...

There is nothing soft about the lawsuits being thrown around by Squishmallows and Build-A-Bear, who are going to court as the popular squishy toy company accuses the stuff-your-own-plush brand of ...

Sharon Price John credits her daily routine for her enduring enthusiasm for the toy retailer, and gave Fortune an exclusive look at her day, which kicks off before sunrise.

BUILD-A-Bear has left shoppers furious after selling a cuddly “cougar” teddy bear for Valentine’s Day. The £37.50 bear comes ...

Don’t be surprised if the CEO of Build-A-Bear sends you a series of heart and ... John credits her daily routine for her enduring enthusiasm for the toy retailer, and gave Fortune an exclusive ...

Build-A-Bear Workshop has opened a new store in Dauphin County. The retailer opened a store in suite 142 on Wednesday at Tanger Outlets Hershey in Derry Township.

In the unexpected new ad, the provocatively-dressed bear can be seen dancing around to a song titled, "She's A Cougar," ...