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Build-A-Bear's CEO understands that adults want cute, fluffy toys too
Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...
Court denies Build-A-Bear’s request to be sent 3,000 Squishmallows as part of lawsuit
The lawyers literally just wanted to squish all the Squishmallows ...
TheGamer on MSN10d
Build-A-Bear's Request To Be Sent One Of Every Squishamallow Has Been Denied In Court
Build-A-Bear requested it be sent one of every Squishmallow design, so more than 3,000 plushes. The judge overseeing the case ...
Build-a-Bear CEO on reinvention and Trump tariffs
Many mall-based retailers are struggling amid the shift to online shopping. Build-a-Bear (BBW), founded in 1997, isn't one of them. The retailer is making money, opening new stores, and has seen its ...
WPTZ Plattsburgh-Burlington on MSN21d
Adults can sleep with stuffed animals, too. It might even be a good thing, experts say
Build-A-Bear even has an entire section of its website dedicated to products for grown-ups. A survey the company commissioned found that more than half of people held on to a childhood stuffed animal, ...
kcra.com21d
Adults can sleep with stuffed animals, too. It might even be a good thing, experts say
Build-A-Bear even has an entire section of its website ... and about 40% said they sleep with a plush toy. "I wonder if people are seeking more comfort in the face of uncertainty," said Dr ...