Nicolas Rohaut, a veteran of luxury brands including Paco Rabanne and Dior, has been charged with revamping the contemporary ...

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial ...

Marriott International's CEO, Anthony Capuano, spoke with Skift about his vision and strategy for the world's largest ...

The recent earnings reports for Chili’s and McDonald’s highlight the shifting dynamics in the restaurant industry. While ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Brand recognition will be the building block ... an effective strategic plan that communicates unique market position, differentiation and purpose on the way to earning customer consideration ...

Today, Sodexo North America announced the appointment of Michael Svagdis to CEO, Campus and Government Services, U.S., effective February 17, 2025. Svagdis succeeds Brett Ladd, who will retire at the ...

Audi is implementing a global standardization of its vehicle nomenclature to enhance clarity for customers. The new ...

Product differentiation is the process of designing and marketing your product in a way that makes it unique and attractive to your target market. It involves identifying and emph ...

Since joining Hilton in 2010, Mark has spearheaded major initiatives like the "For the Stay" campaign and expanded Hilton ...

David Haigh, CEO of Brand Finance, remarked: "HCLTech has once again exhibited exceptional growth in its brand value through effective market differentiation ... set itself apart with its distinctive ...