After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

Mamaearth co-founder Ghazal Alagh believes that every successful brand needs an "enemy"—not necessarily a competitor, but a ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.

Today’s Forbes Daily covers the Fintech 50, investment manager optimism, a proposed DOGE dividend, an effort to understand ...

As media fragmentation reshapes brand strategies, marketers must strike a delicate balance—embracing precision targeting ...

As consultancy reshapes traditional employment models, beauty brands are adapting. Project-based work and hybrid teams combining in-house and freelance talent are becoming the norm. For executives, ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Discover Bandwidth Inc.'s Q4 2024 earnings highlights, including 27% revenue growth, AI innovation, and enterprise adoption.

Oret Bespoke, a fashion brand formed some years ago by a budding fashion entrepreneur is gradually moving from a local brand ...

Q4 2024 Earnings Call Transcript February 19, 2025 Toast, Inc. misses on earnings expectations. Reported EPS is $0.05 EPS, ...

With such a saturated digital marketplace, SEO and performance, in general, not only need to attract visitors but also keep ...