In his new role, Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

The account was won following a competitive multi-agency pitch, taking on the responsibility of driving brand awareness and ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.