It's the second time the chain has filed for bankruptcy as online competition and foreign rivals looks to have permanently bury the once-leading fashion outlet.

Tesla is facing an unprecedented consumer backlash in the U.S. and Europe, with JPMorgan warning it could be one of the most significant brand value declines in automotive history. Analyst Ryan ...

Nautica launches two new women's fragrances, Rose Island and Jasmine Coast, expanding its existing line with Coty. The scents ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from ...

For Women’s History Month, BLACK ENTERPRISE is highlighting a bevy of Black woman-owned businesses in an effort to amplify their brands and fortify a BUY BLACK initiative. Now that major ...

In today’s fast-paced marketing landscape, leveraging trusted third parties to amplify your brand is more crucial than ever. Whether through creative partnerships, celebrity spokespeople ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...