The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Tim Allen Says 'Brilliant' Toy Story 5 Isn't a Cash-Grab: 'I Don’t Really Believe It’s About the Money' Barbie has done it all, but this classic playset had just enough perks to draw in a big ...

Carey and U.S. Olympic teammate Jordan Chiles were named as one of the four duos to be honored with one-of-a-kind Barbie dolls celebrating the importance of female friendship, just in time for ...

Barbie's been beloved by kids and debated by adults. At 66 years old, she's changed and evolved right along with our culture. Here's a look back.

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

The right toys can create the person your child ends up becoming (some of those toys you might remember from growing up). They can also turn you into a raving lunatic, depending on how annoying ...