Spotting and fueling the craze was none other than BMW, and they really ... wore the highly-coveted M badge, which at the time was still reserved for the brands' rear-wheel-drive sports car ...

The BMW 1 Series, while it was available ... That is until the limited-production 1 Series M Coupe debuted. Adding the ...

upgraded wheels, sport steering wheel, sport gearshift lever, anthracite headliner, aggressive sport bodywork, and several strategically-placed "M" badges. BMW's official pricing: ...