Personalizing B2B experiences means going beyond surface-level adjustments. Companies must now segment their supply chains strategically, creating specialized processes that align precisely with ...

Global B2B communications platform, VERA, has partnered with identity and credentials infrastructure provider, cheqd, to launch a secure, verifiable messaging platform for South African businesses ...

Verifiable messaging platform unveiled to tackle cyber threats in SA By Christopher Tredger, Portals editorJohannesburg, 24 Jun 2025Fraser Edwards, co-founder and CEO of cheqd. Global B2B ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that support long-term business goals.

It's important to understand how to enable buying-group marketing, because it requires orchestration across individual profiles. Learn how to do it in 3 basic steps.

Like most Google apps, Messages A/B tests many features. However, it takes the RCS/SMS client a rather long time ...