See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. The post Email content for B2B decision-makers: Best of ...

As the B2B decision-making environment changes, organizations need to adapt their marketing to remain effective. Paying attention to those decision-making shifts and continuing to evolve marketing so ...

Can information make or break a business? It certainly can. With the kind of environment businesses have to deal with at present, information is something so crucial that mishandling it can lead to ...

It’s clear that, despite being tested by the pandemic, business-to-business (B2B) marketers are at the top of their game and exploring new avenues for growth through the dynamic application of ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

First, let's establish a common scenario of how vendor decisions are made. We need an understanding of the decision-making process to apply empathy marketing. Note that this model is an ...

This inherent risk makes B2B companies hesitant to make bold promises. You talked about the element of ‘risk’. How much of a role does that play in B2B decision-making? Risk plays a massive role and ...

In fact, we found that winning brands were 65% more likely to have communicated to the buyer via social media during the decision-making process than others outside the consideration set.

42% of this group use their mobile device during vital stages the B2B purchasing process, with a jaw-dropping 91% of this group using them throughout the entire path. They’re using their mobile device ...

The second in the Center for Exhibition Industry Research’s “Head of Marketing Insights” series, “Aligning Exhibit Sales for Success” takes a close look at the B2B exhibitor’s decision-making process, ...