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See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. The post Email content for B2B decision-makers: Best of ...
As the B2B decision-making environment changes, organizations need to adapt their marketing to remain effective. Paying attention to those decision-making shifts and continuing to evolve marketing so ...
Can information make or break a business? It certainly can. With the kind of environment businesses have to deal with at present, information is something so crucial that mishandling it can lead to ...
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. The post How ChatGPT search reshapes the B2B buyer’s journey ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
This inherent risk makes B2B companies hesitant to make bold promises. You talked about the element of ‘risk’. How much of a role does that play in B2B decision-making? Risk plays a massive role and ...
In fact, we found that winning brands were 65% more likely to have communicated to the buyer via social media during the decision-making process than others outside the consideration set.
The reality is that a first-rate decision-making process is both teachable and learnable. You can boil it down easily to an eight-step model for any moderately important decision.
Seventy-five percent of B2B buyers now say they prefer self-service rather than starting their decision-making process by contacting sales reps. That’s due at least in part to the fact that 64% ...
We’re all experiencing the permanent outcomes of a pandemic-driven behaviour shift, especially in large companies doing business with other large companies. The complexity of B2B engagement in the ...