Enter Augmented Reality (AR)-a game-changer in how brands redefine their promises. Imagine directing your phone camera at a product and immediately viewing its carbon footprint and sourcing ...

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the ...

Apple is reportedly ramping up efforts to develop lightweight augmented reality (AR) glasses, according to Bloomberg’s Mark Gurman. The company appears to be refocusing its long-term strategy away ...

WANNA, a leading provider of fashion AR virtual try-on solutions and a brand of Perfect Corp. , announces the launch of its shoulder try-on feature, a new addition to the Bags Virtual Try-On ...

Cosm's cushy venues provide a fully immersive experience that helps sports fans feel like they're really at the game—with all ...

Iran’s homegrown weaponry used for ground, naval and aerial combat operations, air defense, and electronic warfare are on display at the event. IQDEX 2025 was inaugurated by Iraqi Prime Minister ...

What might seem straight out of a sci-fi episode has become a reality, thanks to astonishing ... the world’s most advanced wireless bionic arms. This unprecedented, futuristic technology opens ...

To keep drone operators locked in, Army looking at vibrating seats and '3D sound' as in-flight cues to aid focus.

Augmented reality (AR) is transforming packaging by adding an interactive layer that enhances consumer engagement, boosts brand visibility, and offers innovative experiences. / Credit: Zapp2Photo via ...

Abstract: Augmented reality (AR) is emerging as the next ubiquitous wearable ... in form factor and there has not yet been a socially acceptable eyeglasses-style AR display. Such wearable display ...

I’ve been PCMag’s home entertainment expert for over 10 years, covering both TVs and everything you might want to connect to them. I’ve reviewed more than a thousand different consumer ...