"We're buying ourselves into extinction." Massive ad for new cellphone sparks outrage: 'They're not even pretending anymore' ...

Apple Intelligence is an intriguing and powerful set of AI features available on the latest models of Mac, iPhone, and iPad ...

More than half of new smartphones sold in the United States have a sticker price of at least $800, according to technology ...

A new survey reveals what motivates consumers’ smartphone purchase decisions, revealing why the iPhone SE is so important.

Deep within the Apple operating system are capabilities that allow users to summon apps, send emails and texts, play music ...

Machine learning scientist Jochem Gietema found that the Image Playground app struggled to consistently identify his skin ...

Apple isn’t always the first to innovate, but it's often the first to set trends. But Apple Intelligence — its AI toolset — ...

As Apple returns to the mid-range market with the iPhone SE, what impact will the smallest and cheapest iPhone have on the ...

Apple Inc. is working to bring its AI features to China by the middle of this year, accelerating a complex undertaking that ...