Alpen’s new ad features a giant fluffy red character called Ralph, who could be described as a chilled-out, grown-up version of the Honey Monster of Sugar Puffs fame. This one has been around the ...

There comes a point in life when it’s time to swap sugary cereals for more ‘grown-up’ varieties, like muesli. Embracing this more considered approach, Alpen has rolled out retired mascot ...

Alpen: It’s the Grown-Up Thing to Do by Mother ... Oscar-nominated Brazilian film I’m Still Here, Heinz’s latest ad draws a clever parallel between forgotten ketchup sachets and overlooked ...

Notable Indian tech success stories include Zoho, a leading global technology firm headquartered in India. Zoho’s Dubai ...

The campaign introduces Alpen’s new cereal mascot, Ralph, and includes both 30s and 10s ad spots across primetime television and major social networks. Louise Vickers, Head of Brand at Alpen, said: ...

I'm currently diluting whatever Alpen I have left into this ... We also treat members to special offers, promotions, and adverts from us and our partners. Read our privacy notice here.

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

A video has appeared online purportedly showing a Ukrainian TV advert encouraging young people to turn in their family members if they show any interest in Russian culture. The advert is ...

Teens find zero difference between zero-alcohol and alcohol drink adverts by Flinders University Lead author, Dr Ashlea Bartram with 0% alcohol drinks that closely resemble alcohol.

Howard from the Halifax adverts is one of those bizarre celebrities who could have only come to fame in the early 2000s. A staple of the bank's adverts for nearly a decade, the former cashier ...

There's no end to the exciting recurring events, from street parties to music festivals, which happen in Ontario during the spring and summer, but what about all the new stuff we can look forward ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...