Your festival experience is only as good as your festival prep. Make sure you pack one of the best music festival bags under ...

Whether it's the “clean girl” look, “soft girl” vibe, or “old money aesthetic,” these trends encourage followers ... they feel compelled to do the same to fit in or elevate their social status. What ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn’t just stand out, they seemed to be a ...

When I'm not searching for outfit ideas, I'm usually browsing the many beauty Substack newsletters I'm subscribed to. But ...

The boxy top-handle tote became an instant icon, at a time when city-dwelling young women with high standards weren’t seeing ...

Thanks to a confluence of cultural forces—including the rise of plant-based diets and trendy fiber supps (like psyllium husk, ...

We can't think of a situation that doesn't call for a two-piece set. Whether you're meeting the girls for brunch, taking an afternoon stroll, watching The White Lotus or going on a road trip, a comfy ...

I was coming back from spring break in Lisbon, where I had spent 10 days scoping out the art I could consume while there, and ...

Most widely known for shaping Chappell Roan’s signature wardrobe aesthetic—from dressing the pop star as ... This world pushes humans, especially women, to dilute themselves to fit into the boxes ...

The founder of the behemoth skincare empire Deciem left behind a mysterious perfume. Millions of fans, tourists and ...