Sport is now a prime target for luxury brands and if they play it right there’s a multi-billion dollar prize waiting for them ...

Every traveler knows that every trip ends up being a waste if you can’t travel around properly because of uncomfortable ...

Siblings argue all the time, it’s not unusual. But when Adolf (Adi) and Rudolf (Rudi) Dassler fell out, it split the German town of the Herzogenaurach in two. You’ve probably heard of the two ...

German sporting goods manufacturer Puma suffered a drop in profits in 2024 and has been lagging behind its long-time local rival Adidas. Net income at Puma dropped by 7.6% to €282 million ($308 ...

Adidas has launched a limited-edition retro jersey to commemorate the 125th anniversary of the Deutscher Fußball-Bund (DFB). Inspired by Germany’s football heritage, the kit takes design cues from the ...