Adidas is a German manufacturer of shoes, apparel, and sporting equipment. The brand was founded in 1949 by a young entrepreneur named Adolf “Adi” Dassler from the Bavarian state. After high school, ...

What’s in a name? More than you might think. Many companies’ fortunes can be made or broken by their name, so it’s crucial to get it right – but how on earth do you make that kind of decision? From ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City.