Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...

In most open-ended responses to a survey question about performance objectives, junior partners said their firms combined a ...

One of the most compelling reasons for hosting my own LLM is privacy. While you can’t change the fact that practically every ...

“I was looking like, who got me the assist? Who did the assist? But she's growing a lot with the ball and off the ball,” Laia ...

The American Cancer Society is calling on the Trump administration to restore access to comprehensive scientific data.