So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

In her first interview since signing with the Phoenix Mercury, WNBA star Satou Sabally talks the future of women's sports, ...

The first Florida high school basketball recruiting notebook is live. Let's track some of the state's best players and which ...

Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

Adidas has seemingly taken the respect and attention that Nike has produced with recent sneaker drops in the basketball ...

Tyler Summitt said the Nashville bid for a WNBA expansion team, named the Tennessee Summitt, is the "perfect way" to honor Pat Summitt's legacy.

Madness 2025 around the corner, Adidas Basketball and Anthony Edwards have teamed up to launch a special Player-Exclusive (PE) edition of the Adidas AE 1 Low for the Kansas Jayhawks.

adidas x Anthony Edwards 1 Low “White” sneakers come in family sizes. The adult unisex sneakers retail for $110, while the kids unisex sneakers retail for $90. Both sneakers will be released on ...

Candace Parker is one of the most influential American athletes ever. She's joined a group pushing for a new WNBA team named ...

Candace Parker is one of the most influential American athletes ever. She's joined a group pushing for a new WNBA team named after Pat Summitt.

Adidas appears to be following the Samba playbook ... with the expected endorsement of star college basketball player Caitlin Clark. Indeed, retro low-rise sneakers tend to be cheaper — selling ...