So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

Luka Doncic is set to become a Laker, heading to Los Angeles in a blockbuster trade that will see the Dallas Mavericks ...

Zach LaVine just changed teams for the third time in his career. After stints with the Minnesota Timberwolves and Chicago ...

As a lifelong Dallas Mavericks fan, I don’t want to write this story. Honestly don’t want to think about it since the bomb ...

At the end of January, Tissot announced a multi-year extension to its global marketing partnership with NBA, WNBA and the NBA G League. In commemorating their extended partnership, Tissot has revealed ...

Fans at Rogers Arena in Vancouver, British Columbia boo U.S. anthem ahead of the game between the Detroit Red Wings and ...

The National Player of the Year conversations are heating up and 3 players, including UCLA’s Lauren Betts, have entered the ...