Meta offers TikTok creators financial incentives, longer Reels video durations, and new editing tools to entice them to Instagram and Facebook amidst TikTok's uncertainty in the US. Despite potential resistance due to Meta's perceived political affiliations,

Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.

With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.

Meta-owned Instagram has been wooing creators from TikTok as the China-based video-snippet sharing app's future remains uncertain in the United States. - Temporary reprieve - The campaign to get TikTok stars to switch allegiance to Reels comes as TikTok's future in the United States remains unsettled.

Instagram is launching a new app, Edits, that will immediately become a CapCut competitor when it launches next month. You can pre-order the app on the Apple App Store now, with Google Play Store availability to follow.

Instagram’s head Adam Mosseri introduced Edits, the platform’s new video-editing app. Apart from TikTok, it looks like Instagram is also trying to compete with other apps offered by ByteDance. Instagram intends to compete with ByteDance’s CapCut, a video-editing application that went offline in the US alongside TikTok.

TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.

Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.

Instagram has launched Edits, a new video-editing suite, claiming it outperforms CapCut, developed by TikTok's ByteDance.

Meta's attempt to lure creators to its platforms comes as questions remain over the future of its main rival in the US.

Mosseri announced Edits the same day that CapCut, a ByteDance-owned mobile video editing software, was also banned alongside TikTok in the U.S. Sunday. "Now, there's a lot going on in the world right now and no matter what happens,