Below, 12 members of Forbes Communications Council share their tips for creating a company name and logo that best suits your brand. Follow their advice if you’re looking for inspiration for ...

1. Find A Name That Echoes Your Brand Identity. Your name, logo and imagery should reflect your brand identity: who you are, how you’re unique, your personality and culture, who your customers ...

Tips from Armani’s distinctive fashion logo. Armani is a modern brand, created in 1975 that prides itself on its distinctive look, brought about with flair and detailed execution. 9.