In this article, we’ll explain what a SWOT analysis is, show you some examples, and guide you on how to do one yourself.

Small businesses use SWOT analysis to examine the strengths and ... productivity and contribute to the business losing money. For example, if a graphic design company uses a desktop publishing ...

A SWOT analysis can be broad, though more value will likely be generated if the analysis is pointed directly at an objective. For example, the objective of a SWOT analysis may be focused only on ...

Examples: Disorganized, uncomfortable speaking in front of groups, tendency to procrastinate, poor listener. The purpose of the personal SWOT analysis is to identify actions you can take to best ...

Its example SWOT analysis of Microsoft evaluates the potential impact of a major leadership change in the organization — in this case, the hiring of CEO Satya Nadella. SM Insight identifies ...

Using a SWOT analysis for a company like Apple opens up more areas for discussion and debate. For example, you could analyze Apple’s pricing power and whether it’s sustainable, especially in ...