The Pantone Color Institute has been naming Color of the Year for 25 years Getty Since 1999, the Pantone Color Institute has made its selection for the Color of the Year. Some hues have been ...

The world’s color authority has spoken, and this year, the smoke that wafted up from the Pantone conclave was tinged a deep, pinkish red: All hail Viva Magenta, Pantone’s 2023 color of the year.