Know logo. Heritage brands play with logo and packaging redesign at their peril. A light-handed approach can prolong and enhance iconic status but when, asks David Benady, is a more radical approach ...

How well do you know your logo design history, and how good is your recall? We've started off with some questions about some of the best logos – the most well known out there, ...

Know Logo How college degrees and museum shows became just another purchase. By Mark D. Fefer • October 9, 2006 12:00 am ...

The logo is old. Even if when your company was formed you had a logo you loved, you might find that over time it grows stale or is no longer as relevant or as appealing as you once thought.

5 Things Startups Must Know About Logo Design A logo establishes some semblance of professionalism. While your startup may be working out of your mom’s basement, a logo shows customers that you ...

The Apple logo is instantly recognizable, but not everyone knows the stories behind it. Here's what you need to know.

[Image: Martin Grasser] The final bird was derived from 15 circles. A hummingbird ultimately inspired the puffed-up chest of the Twitter logo, but the design was really the result of a different ...