Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

The new package design takes some of the emphasis of the boxes away from the famous characters that Kellogg’s has used over the years to advertise its cereals, which include Coco the Monkey and Tony ...

The breakfast giant is introducing glazed-donut-inspired cereals as it reported earnings and plans to regain market share in the US market.