NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

The post LeBron James Gets His Own Barbie As Mattel Introduces First-Ever Athlete-Inspired Ken Doll appeared first on Blavity ...

LeBron James is the first male athlete to be featured in a Barbie Doll set, becoming the first-ever Barbie Kenbassador.

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

"LeBron James is the first-ever Barbie Kenbassador ... a watch and a fanny pack. Mattel made sure the James' Ken doll is taller than standard Ken dolls, a nod to the forward's 6-foot-9 height.