In a press release, Chips Ahoy! said the inspiration behind the Baked Bites wasn’t a cookie at all, it was a brownie. Billed as “unique, soft and chewy” by Chips Ahoy! senior director ...

brand. Inspired by a brownie, Chips Ahoy! Baked Bites come in a square shape and feature a soft and chewy texture. They are made with real chocolate chips and do not contain high fructose syrup.

As the bakery category continues to evolve, product developers are presented with opportunities to leverage trends and ...