Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

CRM systems typically have records for sequential activities - campaigns, tasks, meetings, and notes. Use the wrong one for your particular information, and you'll end up with almost no reporting ...

Rocket CRM, a U.S.-based provider of customer relationship management software, has officially launched its enhanced CRM ...

Any campaigns created in ABM systems should be synced to a campaign in your CRM system. 2. Any journeys or campaigns run in your marketing automation system should also be synced to your CRM ...

A CRM system is the single source of truth for all customer data, and as such should be seen as an essential part of the marketing toolkit that is used to engage and nurture long-term customers. Your ...

CRM Is All-Encompassing: Think Beyond The ‘CRM Campaign’ We market in a digital world and communicate and engage with customers to meet their emotional and functional needs. This requires data and ...

Election Campaigns Turn to CRM In the Y2K election season more than any other before, scores of highly paid consultants, campaign managers and politicians are pouring over the minutia of your life.

Reason 3: CRM applications differ from email campaign management applications. A CRM application is essentially a database with features wrapped around it. Your job is to make sure your data is as ...

It's easy to think that CRM systems are "just a database," since they hold parametric and text data and handle it more or less transactionally. While parametric CRM data is the core of many a ...