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Whatever the old adage might warn, there is a bit of merit to judging a book by its cover — if only in one respect. Consider the blurb, one of the most pervasive, longest-running — and, at ...

Do authors actually like the books they endorse—or even read them? Writers, literary agents, and publishing workers take Esquire inside the story of a problematic "favor economy." ...

But beyond hyperbole, a good blurb can, like a road sign, help readers and — crucially — book buyers find their way through the thickets of apparently identical offerings.

When the book came out — and I emphasize here that the fault was the publisher’s, not the author’s — my blurb was not on it. The publisher had over-asked, and my blurb was relegated to Amazon.

Scholastic has released the cover and the back-cover blurb for the new Hunger Games novel Sunrise on the Reaping.

Tolkien’s blurber used this ploy: “The Lord of the Rings is not a book to be described in a few sentences.” For everyone else, there is a craft, and a code, to pitching books to readers.

The word “blurb” was coined in 1907 by the comic writer Gelett Burgess but they have been around a long time. The Latin poet Catullus prefaced his books with jokey dedications to fellow writers, which ...