In the Coca-Cola BCG matrix example, Diet Coke and Minute Maid are Question Marks, as these products attract a modest audience, but still have room to grow.

The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.

The BCG matrix was developed over 40 years ago by the Boston Consulting Group, ... Next, draw a four-quadrant matrix or find a template online. Realtimeboard has a free BCG download, ...

The Boston Consulting Group, for example, forged its back in the 1970s when the founder made the BCG matrix popular. All three invest heavily in idea generation, ...

Here's an example of what the BCG Matrix probably looks like for Apple: • Stars: iPhone, iPad, Apple Watch • Question Marks: Apple TV • Cash Cows: MacBook • Dogs: iPod.