If you prefer the written word and want to dive even deeper, two Amazon VPs have written a book on the topic: “Working Backwards: Insights, Stories, and Secrets from Inside Amazon.” It debuts ...

How Working Backwards Is Key To Amazon’s ‘Invention Machine ... By contrast, digital-era strategy, exemplified by Amazon’s PR/FAQ process, does the opposite.

Although the chief, Jeff Bezos, says, "We start with the customer and we work backward," a solid core of customers remain unsatisfied with the Kindle.

This approach requires looking beyond typical journey maps and thinking strategically about desired outcomes first, then ...

Or, as it’s more commonly known, working backwards. Working Backward. Mike George, vice president of Amazon Echo, said the idea for the device began with a pretend press release (as reported by ...

To avoid wasting resources, Amazon has long prescribed to a “working backward” strategy for new products and features that force leaders to write a fake press release and FAQ page for new ideas.

The CIO at $32 billion Autodesk uses Amazon's 'working-backward' approach to solve a persistent problem with tech projects. Here's how it works.

An Amazon executive explains how the company got the idea for one of its best ... How This Unusual Amazon Strategy Led to a Billion-Dollar ... “We have a thing called ‘working backwards.’ ...

Today, we bring you a conversation with Harvard Business School professor Sunil Gupta – who has studied Amazon’s growth strategy. ... “You start with the customer and work backwards.” ...