In support of the branding change, Altice has worked with Publicis Groupe and the U.S. unit of design agency Turner Duckworth to create a new brand campaign, corporate identity and logo.

Altice USA acquired streaming platform Cheddar on Tuesday for $200 million. Cheddar’s logo used to be a block of Swiss cheese, even thought that is confusing given the name.

According to Altice, all commercial brands will adopt the unified logo and identity by the end of the second quarter of 2018. Cablevision first introduced Optimum in 1999 for its broadband service ...

The sale of Cablevision Systems Corp. to Netherlands-based cable and telecommunications company Altice N.V. was completed Tuesday, Altice executives said. The $17.7 billion deal brings to a close ...