The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON."

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on February 9, 2025.

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On, the pair clear up the common misconception around On’s logo -- often misread as QC.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On.

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.