Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his first spot for Skechers, revealing his secret side hustle as a male hand model.

Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad. Lloyd Shoes Launches Rebrand Under New Ownership. Advertisement. Advertisement. Advertisement. Advertisement.

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.

On, founded in 2010 and with multiple store locations in the U.S., recently aired its first Super Bowl commercial with Roger Federer and Elmo to highlight the On brand and "THE ROGER Collection ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...