SHEIN app makes comeback in India

Shein Makes a Fashionable Comeback in India with Strategic Reliance Retail Partnership
Shein, the Chinese fashion behemoth, has re-entered the Indian market after a five-year hiatus. The company was previously banned by Delhi due to data security concerns amidst geopolitical tensions. With its app re-launched on Friday night,
Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban
Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.
Shein app relaunches in India with Reliance partnership
Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after
Chinese fashion giant Shein re-enters India five years after ban
Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.
Shein Relaunches in India with Reliance: What You Need to Know
Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:
Shein India to keep data local, partner with Reliance Retail for sales
The new Shein India application, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd.
After 2020 Ban, Ambani Brings China’s Shein Back To India
Shein, originally founded in China in 2012 and later based in Singapore, is known for offering affordable Western-style clothing. In 2020, its app was banned in India along with other Chinese apps, including TikTok, due to security concerns following a border dispute between India and China.
Explained: SHEIN makes its comeback in India after 5 years – Why it was banned in 2020; A step-by-step GUIDE to download and use app
Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with products designed and produced locally.
Reliance revives Shein fashion app in India after five-year ban
Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.
Shein resumes India operations in partnership with Reliance Industries
Shein, the fast fashion brand, has resumed its operations in India, in collaboration with Reliance Industries (NSE:RELI) Ltd., led by Mukesh Ambani. The move comes after the brand was banned in the country in 2020 due to security concerns.
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Global media also reports on Shein relaunching in India 5 years after it was banned by Delhi. The relaunch is taking place ...