5 Surprise Mini Brands blind-box toys are a hot Christmas gift and a TikTok trend. Here’s how parent company Zuru is handling shipping and supply-chain woes, the COVID-19 pandemic, inflation ...

The 5 Surprise Mini Brands toy consists of five small plastic capsules, each containing surprise mini replicas of real-life products like Mentos gum, a tiny pack of Spam or an itty bitty soy sauce.

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and ...

As the No. 1 most-liked collectible brand on TikTok, the Mini Brands channel has over 2m followers and almost 46m likes, with its latest Mini lines tapping into the platform’s trending #hometok ...

From toymaker Zuru, 5 Surprise Mini Brands are this season's holiday hit, thanks, in part, to the viral power of social media. The toy comes as a capsule filled with five tiny versions of everyday ...

Mini Brands “was the dominant toy brand on Tik Tok because nobody else was playing.” The hashtag #MiniBrands has generated over 1.6 billion Tik Tok views, according to Zuru.

The global toy collectibles market is experiencing unprecedented growth, with projections estimating its value to reach $48.9bn by 2034, expanding at a Compound Annual Growth Rate (CAGR) of 10.1% ...

Zuru unveils new Mini Brands collection in time for Christmas Published on: 4th December 2023 As it continues to build on its miniature collectibles line, Zuru’s latest Mini Brands ranges hit UK ...

Beauty retailer Ulta and toy company Zuru recently collaborated on a Mini Brands line of capsules containing five mystery mini replicas of brand-name beauty products.

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go ...