The ubiquitous yellow smiley face symbol was created in 1963. Found out the story of this amazingly simple but effective morale booster.

You just decided to try out Fortnite Chapter 5, but a minute after you landed, a yellow circle appeared on the map. You didn’t take a bounty nor are you targeted. Yet, despite this, the circle ...

Lidl owns a trademark for a yellow circle with no text in it – the “wordless mark” as it is referred to in the case – as well as one with its name in it, which is used in signage on its ...

Discount supermarket Lidl uses a yellow circle in its main logo Credit: Andrew Matthews/PA A Lidl spokesman said after the ruling: “We are pleased that the court has agreed with us.” Tesco ...

Lidl had also brought an appeal against the High Court judge's findings, after Mrs Justice Smith ruled that Lidl's trademark registrations in 2002, 2005 and 2007 were applied for in bad faith.

In a video installation by James Joyce, a yellow circle rotates as two black ovals and a curved line tumble at the bottom, thwarted by gravity. Watching the video, Perseverance in the Face of ...

Supermarkets Tesco and Lidl have begun a High Court fight over the use of a yellow circle logo. A judge began overseeing a trial at the High Court in London on Tuesday. Mrs Justice Joanna Smith ...