Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

That bottle sold to a collector in 2006 for $225,000 and was also made of platinum and white gold. The tequila itself -- a ...

Inspired by fashion, the design reimagines the 1942 bottle in a green and purple colorway, with the Korean symbol for Gou's last name on the label.